About Cognito

We focus on the story… the why behind consumers’ decisions

We seek a deeper, more complete understanding of the attitudes and behaviors of your current and potential customers. The rich insights Cognito reveals give you valuable information to help your company make the best decisions when:

• exploring new business opportunities
• creating compelling product and service offerings
• developing effective marketing strategies

In providing custom marketing research to our clients, we are – first and foremost – research practitioners, engaged in all phases of fieldwork: from planning to execution, from analysis to reporting. Our commitment to each project is unswerving: we’re actively involved in the research process from start to finish.

You benefit from our multi-dimensional approach – Cognito’s ability to combine different methods to obtain a deeper understanding of the consumer… your consumer.

You also benefit from Cognito’s size. As a small, focused research consultancy, you enjoy the highest level of:

responsiveness

• You work directly with a staff member who owns your study, without a hierarchy you’ll find in more traditional research companies. Our “Project Ownership” model allows us to respond to your needs as they arise, in real-time.

flexibility

• Our size allows us to shift priorities, timelines, project scope, and information needs – swiftly and efficiently. Our “Project Ownership” philosophy ensures this.

collaboration

• Experience tells us that the greatest success comes when we treat each study as a joint venture. We embrace the responsibility that comes with working as your partner, assessing the implications of our findings and helping you apply them to the central issues facing your business.

commitment

• We fully invest our knowledge, skills, and experience in each project we complete, independent of size or scope. We dedicate ourselves to achieving research objectives and fulfilling information needs, no matter how complex.