Approach

Our expertise with – and commitment to – a range of various qualitative methodologies helps distinguish us from other research consultancies… as does our execution.

At Cognito, we don’t use a one-size-fits-all methodological formula; we often combine different methods in response to your specific needs and objectives. The consumer isn’t one-dimensional; our approach to understanding them shouldn’t be either.

In planning and executing research, we:

• obtain a complete understanding of the information and insights your business requires, in the process uncovering questions and objectives you might not have considered
• offer a customized approach to each project we propose to carry out
• execute the fieldwork, with an ability to adjust and adapt to changes in scope or objectives in order to arrive at the richest insights
• develop the final analysis and reporting in conjunction with your needs and expectations
• present the research findings with an emphasis on delivering both a set of findings and a POV that are truly actionable.

To gain the insight you need we employ:

• contextual inquiry and ethnographic techniques
• focus group moderation
• depth interviewing
• friendship pairs and parent-child dyads/triads
• end-user/usability assessment
• retail intercepts

Qualitative research is Cognito’s specialty. It’s how we’ve come to be known, yet we also have quantitative expertise. When a project calls for a combination of qualitative and quantitative research modes, we have the skills and resources to manage it ourselves or consult with a quantitative agency – one of our partners or an agency of your choosing. Either way, we stay involved, guaranteeing consistency and quality throughout all phases of your project.