Our experience

In working with Cognito, you benefit from our experience and expertise with marketing research in both consumer and business-to-business targets. Through our long-standing partnerships in Europe, Asia Pacific, and the Americas, we offer worldwide reach and resources.

Our clients are diverse in size, ranging from small start-ups and local businesses to global enterprise companies and Fortune 50 powerhouses. They represent a wide range of industries, including high technology, finance, automotive, sports and fitness, restaurant and food service, packaged goods, and advertising.

We have a track record of conducting compelling qualitative research in all its forms. For more information on work we’ve conducted, please see our examples.

Through us, you also have access to quantitative expertise and methodologies. We believe this is an important additional service because some predominantly qualitative projects may require a quantitative module. (See approach.)

Our clients have benefited from our wide range of primary research capabilities, encompassing:

• opportunity identification and exploration
• concept generation and evaluation
• usability assessment
• product evaluation
• packaging
• advertising
• branding
• customer loyalty
• positioning
• messaging

Please contact us for more information.